The Root Cause of All Problems

by on February 21, 2012

A friend asked me for advice before conducting her first post-mortem. Here’s what I should have told her. Rock-em Sock-em

All problems have the same root cause. When I state that cause, many of you will think I’m merely stating an obvious truism. But our inability to really accept this basic truth makes most problems much worse than they need to be.

The root cause of all problems in this world is that the world, by its very nature, is filled with tension, pain, conflicting goods, intractable problems and imperfect solutions. Our cowardice in accepting this truth greatly exacerbates the issue.

The first step in any post-mortem is to make sure people understand this truth and the problems caused by denying it.

You don’t start by asking “what caused the darkness?” You start by asking “why did we fail to create light?”

If you start a post-mortem by asking “what went wrong?” or “where did we fail?” you’re off to a bad start.

First, you’re starting from a premise that by nature you should have succeeded but someone or something intervened and created the failure. An incorrect premise is a bad place to start a discussion.

Second, even if you tell everybody the post-mortem isn’t about assigning the blame, when you start with the assumption that somebody caused the failure, you’re going to have a lot of defensive people around the table. And defensive people attack. Offensive people do too.

Third, by focusing on what caused the failure, you’re focusing on the negative.

It’s counter-intuitive, but those of us who think the nature of the world is chaos and darkness get to focus on and appreciate limited success. Those who think the world is full of rainbows and unicorns are forever mourning and condemning people’s failures and imperfections.

Finally, and perhaps most importantly, by focusing on the failure you increase the chances that you’ll come up with a solution that prevents this exact failure from recurring, but also prevents many other successes. Thomas Watson said that after the chaotic development processes that led up to the launch of the revolutionary IBM 360 they put in processes to prevent that kind of chaos and waste from ever happening again. Sadly, Watson points out, those very processes also ensured that they would never again launch such a revolutionary success.

This approach generally causes us to fight the last war. We sacrifice our chances of future success by attempting to guarantee we won’t repeat the same failure. We take our shoes off at the airport because somebody once almost killed people by hiding things in his shoes. France builds the Maginot Line to ensure that it will lose World War II differently than it lost World War I.

Companies often begin with an assumption that following a certain process will lead to success, and therefore any failure should be attributed to a failure to follow that process.

“We compared successful companies with unsuccessful ones [at Web design]. The unsuccessful ones all told us “our problem is that we don’t have a good process.” But none of the successful companies used a process. The biggest problem for the unsuccessful companies was that they thought the right way to do this was through a formal process.”

Jared Spool, Best of SXSW

 So starting your post-mortem from the perspective of “where did we go wrong”:

  1. Builds off of a false premise, that you were on a path to success but somebody screwed up, which makes it harder to draw accurate conclusions.
  2. Leads to people assigning and avoiding blame.
  3. Focuses on the negative.
  4. Often does no more than prevent the recurrence of one specific failure. And that often comes at a much higher price.

Instead, start your post-mortem by focusing on successes. Why were we successful in other cases? What could we have done to achieve that same success here? What (if anything) can we do to increase our overall success rate?

An added benefit of this success-based perspective is that it helps you remember that a successful outcome to a post-mortem isn’t always a solution to the problem. Sometimes it’s an acceptance that fixing the imperfection that prompted the post-mortem is an unwise of use of your resources, or would unjustifiably reduce your odds of succeeding elsewhere.

Another benefit is that by recognizing that chaos and darkness is the world’s natural state is that employees are less likely to blame each other for the company’s problems. It’s much easier to have productive discussions when each side recognizes that they’re arguing about the relative merits and risks of imperfect solutions.

Many people find the quest for the best imperfect solution to be uninteresting, even depressing. Sorry. Get over it. Or live your life as a tortured poet or songwriter.

Post-mortems are dangerous enough under the best of circumstances. Don’t make them worse by pretending that success is the norm, and then searching for the cause of the failure.

I think some people find these ideas depressing and others find them uplifting. What do you think?

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Best of SMX Israel 2012

by on January 15, 2012

Ah, SMX Israel. Marty Weintraub, Michael King and others flying to Israel to join Israel’s top SEOs. I get to go to a great conference without flying anywhere. And great Kosher food. This is the life. Here were the best lines:

Best Lines

Best of SMX Israel

Roman Zelvenschi: Nobody knows how to pronounce my last name, but that’s OK, I rank number 1 for it.

Eli Feldblum: Use schema. Do it now. Seriously. You have an internet-connected device with you.

Eli Feldblum: We’ve reached the point where “normal” blue text links get lost in the noise on a Google SERP.

Barry Schwartz: Google is recommending … Doesn’t mean you should do it … Just saying.

Shira Abel: Google owns you. Get used to it.

Marty Weintraub: Facebook owns you too.

Marty Weintraub: Use Facebook to target businesses. Raise your hand if you have a FB account. Raise your hand if you have a job. See …

Tomer Honen (from Google): We got better at Flash. Right about the time people stopped using it

Olivier Amar: When you’re in-house you pay a lot more attention to long term. Because you still want to be here.

Ofer Dascalu: Some people say “publishers and Google are partners.” My partners reply to my e-mails. They pick up the phone when I call.

Michael King: When you interact with people on Twitter don’t use the same account that you use to Tweet SEO articles. That’s like trying to pick up a girl while holding a book called How to Be a Pickup Artist.

Best conference coverage:

What did I miss? Let me know in the comments or by Tweeting to @GilR or with #BestOf #SMX.

Here are the best lines from other conferences:

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