Why You Should Still Buy Links

by Gil Reich July 11, 2012 SEO

I was on a panel at an SEO conference. An audience member asked “So I shouldn’t buy links?” The panel’s clear answer was no. But somehow unanimous answers make me wonder if we’re giving the full truth. We weren’t. You should buy links. Just do it right. Panda and Penguin took practices that made sense [...]

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Schema & Authorship

by Gil Reich June 6, 2012 conferences

It’s been a year since Schema.org, a joint alliance between Google, Microsoft, and Yahoo, provided a common foundation for sites to provide microdata and enhance rich snippets. We’ve also had Google’s rel=author tag enabling content sites to help identify their authors on the site and across the web. Beyond these, other meta tags have either [...]

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Derrick Connell: Bing Keynote

by Gil Reich June 6, 2012 conferences

Not heard at SMX: Hey, who is doing Google’s SMX keynote this year? Back in the 80s some satire show spoofed the old Energizer bunny commercials (anybody remember those?). They had Ronald Reagan as the Energizer bunny and the Soviet leaders Brezhnev, Chernenko, and Andropov in turn came and disappeared. That’s what the SMX Advanced [...]

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Best of SMX Advanced 2012

by Gil Reich June 6, 2012 Best of

SMX Advanced was fantastic! Here’s the best from the conference: Best Lines & Lessons: Rhea Drysdale: Why am I qualified to talk about tools? I’ve built some. I’ve bought some. And I’ve dated some. Matt Cutts: If you’re buying or selling links and you think you’re being so careful that nobody could ever find out? [...]

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The Matt & Danny Show

by Gil Reich June 5, 2012 conferences

And now, the moment we’ve all been waiting for, the highlight of the search year … the Matt & Danny show, aka You & A with Matt Cutts. Matt McGee: I know you’re all waiting for Matt Cutts. I just got a text from him. Says he’s running late, got caught up at the black [...]

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Hardcore SEO & Social Power Tools

by Gil Reich June 5, 2012 conferences

The room is packed for Hardcore SEO & Social Power Tools Bruce Clay is giving the sponsored mention. We’ve been around since 1996. Before Google. Anybody here remember 1996? Moderator: Monica Wright, Social Media Editor, Search Engine Land and Marketing Land (@monicawright) Q&A Moderator: Vince Blackham, Director of Social Media, 97th Floor (@vinceblackham) Speakers: Rhea Drysdale, CEO, Outspoken [...]

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Authority Building Versus Link Building In A Search Meets Social World

by Gil Reich June 5, 2012 conferences

Lunch is over and we’re back for the 3rd session of SMX Advanced. Authority Building starring: Moderator: Elisabeth Osmeloski, Managing Editor, Search Engine Land (@elisabethos) Q&A Moderator: Mark Munroe, Senior Director, SEO, Reply (@markemunroe) Speakers: Eric Enge, CEO, Stone Temple Consulting (@stonetemple) Casie Gillette, Online Marketing Manager, Grasshopper (@casieg) Philip Petrescu, Founder & CEO, Caphyon (@philippetrescu) Thomas [...]

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Surviving Personalization With Bing & Google

by Gil Reich June 5, 2012 conferences

Duane Forrester does the sponsored minute and pledges an amazing session tomorrow. And we’re about to get started. See Tweets at #smx #12A for more from this session. Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land (@dannysullivan) Q&A Moderator: Mark Munroe, Senior Director, SEO, Reply (@markemunroe) Speakers: Rhea Drysdale, CEO, Outspoken Media, Inc. (@rhea) Aaron Friedman, SEO Manager, [...]

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Hardcore Social Tactics: Waking up with Weintraub

by Gil Reich June 5, 2012 conferences

SMX Advanced is underway! I’ll be mostly attending the SEO track, but this morning I’m waking up with Weintraub and friends. Here’s the lineup. Moderator: Greg Finn, Chief Marketing Officer, Cypress North (@gregfinn) Speakers: Monique Pouget, Director of Content Marketing, Thunder SEO (@moniquethegeek) Marty Weintraub, CEO, aimClear (@aimclear) Brent Csutoras, Social Media Consultant / Entrepreneur, Kairay [...]

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Top 5 Fallacies of AOL’s Vision for Patch

by Gil Reich May 24, 2012 Industry Analysis

“To not believe in Patch, you have to believe that consumers in a town don’t want local information, they don’t want local advertising or commerce, and they don’t want a platform they can engage on.” AOL CEO Tim Armstrong, For AOL, a Costly Gamble On Local News Draws Trouble, WSJ I don’t know whether Tim Armstrong’s [...]

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