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Awesome link building tactics and ideas

Ari Nahmani and Tom Harari shared their link building ideas at SMX Israel.

Ari Nahmani

New age link building. 15 minutes, 100 slides. So this will be quick. [Slides are here]

Ari Nahmani

I’m usually not nervous, but this time my wife is here.

The web is no longer the great equalizer.

Once upon a time a decent web site and a few links and you could do well.

Then people started doing tricky link building things and that became the only way to compete.

Stop working with BS companies.

We’re moving from SEO tactics to holistic… Continue reading

What’s new and what’s coming in search? SMX Israel keynote from Barry Schwartz

Barry Schwartz gave the SMX Israel keynote about 2013 search highlights, and what’s coming in 2014.

Biggest changes of 2013

Hummingbird flew under the radar at first. Nobody even knew about it until Google announced it a few weeks later, but it’s changing the search landscape. Google is now much better at divining the intent behind the search.

Penguin 2.0 launched May 22, 2013. Only affected 2.3% of queries, but had major effect on SEO community. Google penalizing what they considered bad link building.

Panda is Rolling. Google stopped confirming Panda updates. Finally baked it directly into their… Continue reading

Predictive search: Google Now marketing

And we’re back from a great lunch for the best session of the day, about Siri, Google Now and Google Glass with the great Ari Nahmani, Barry Schwartz, and myself.

SMX appointment on Google Now

Actually as I write this we haven’t even gone to lunch yet. Since I’m on this panel I had to pre-blog it, but I think I can get this down.

Ari’s going first and he’s full of great insights about Siri. I’ll link to his presentation later. [Update: Ari's presentation on Siri].

My turn. I ask people if they remember when we used to… Continue reading

Google Now marketing: Get your business processes and relationships into Google

Google Now appointment

In the 90s businesses had to get their computer networks to know all of the information that was in their paper documents. They even had to teach those computers how to talk to other companies’ computers. It was a lot of work, and there were a lot of missteps, but the information revolution really did deliver on its promises.

Internet marketers are at a similar stage today. In what we used to call “the real world” we may have products and services. Hopefully we have satisfied customers. We may have a physical location. Our customers may have… Continue reading

Best of KahenaCon

Lot of great lessons from KahenaCon. Here were the best:

Best lines

Aaron Friedman:

  • I have these companies paying me a ton of money and I say can you change this title tag and they’re like No.
  • SEO is a support role for everyone else. That’s how you need to look at it.
  • Whatever you do give 100%. Unless you’re giving blood.

Jon Burg: I’ll pay you guys for laughs after. I know it’s not authentic, but it works.

Best tips

Ben Lang (outreach):

5 steps to reaching out to bloggers:

  1. Find the relevant writer.
  2. Find their email… Continue reading

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