Best of Dave Carroll

I had the privilege of speaking at MegaComm last week, which allowed me to hear Dave Carroll of United Breaks Guitars fame. I’m ashamed to admit that my first impression was that this was a one hit wonder still barely holding on to his fifteen minutes of fame. But he quickly won me over and(…)

More

Google, AI and the future of SEO

Google, AI and the future of SEO

Anybody remember Google’s first April Fool’s joke? I’ll get to that in a second. Quick hint is Steven Levy’s observation that the real Google April Fool’s joke was that “even the scariest plans that Google joked about were the kind of thing that Google’s leaders actually dreamed about.” Google is obsessed with artificial intelligence. Giving(…)

More

Best of SMX Israel 2013

Best lines and lessons Roi Ben Ami: Females always win. [Discussing A/B test results regarding male vs female faces on landing pages] Successful landing pages help the user paint the picture of what happens after the conversion. Uri Breitman: If you delete a site, you have to shift delete it. You can’t redirect its pages(…)

More

How the Margin of Error Skews Our Perception of Risk

How the Margin of Error Skews Our Perception of Risk

“Like Virginia, Florida remains too close to call. There Obama leads Mitt Romney at just 48 to 47 percent–less than the polls margin of error of plus or minus 3 percent.” Virginia race too close to call, CBS Virginia If you’re following the election polls, you’re accustomed to hearing a reporter announce the poll results(…)

More

Best of Pubcon 2012

Best of Pubcon 2012

Pubcon was great! Here’s the best from the conference: Best lines Jerry West: SEO will never be dead until Matt Cutts says the new algorithm is paid search. [On the one year anniversary of Leo Laporte’s PubCon keynote prediction that SEO would likely be dead in six months] Matt Cutts: Think of the link disavowal tool(…)

More

Reputation Management Lessons from You Didn’t Build That

Reputation Management Lessons from You Didn’t Build That

On July 13, in making the point that other people contribute to our success, President Obama uttered the phrase “You didn’t build that.” It was immediately clear that the Republicans would – fairly or unfairly – attempt to build their central narrative around those words. InTrade and Nate Silver project that the president will win(…)

More

Answers and About.com

Answers and About.com

[Update: In a repeat of the Dictionary.com acquisition five years ago, Answers.com was the first to reach a tentative agreement, but Ask.com closed the deal.] I have fond memories of the Mining Company, which changed its name to About.com. They may have been the first big quality reference site on the web. They also may(…)

More