The Age of Anonymity has Ended

by Gil Reich April 28, 2010 Industry Analysis

“I want to believe that we will finally admit — to ourselves and to the public at large — that allowing people to hide behind anonymity has not been good for our industry, our culture or our country.” — Anonymous (just kidding. Connie Schultz) For thousands of years most people lived in small communities, and [...]

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@AnswersDotCom Answer Tweeting

by Gil Reich April 21, 2010 Answers.com

Our AnswersDotCom Twitter account has started inviting questions! Ask a question to @answersdotcom and it will check to see if we already have your answer. If we don’t, members of the community will often try to help. I’ve been playing with it, and it’s actually quite fun, asking, answering, and just watching. Here was my [...]

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Enlightened Self-Interest and the Social Web

by Gil Reich April 14, 2010 UGC Sites

Wikipedia set Neutral Point of View (NPOV) as the standard for user generated content a few years ago. Much of the Wikipedia community is ideologically opposed to self-interest in any form. While obviously not ideologically opposed to originality or creativity, Wikipedia makes it clear that its role is to summarize accepted wisdom, not to break [...]

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Top 3 Takeaways from SMX Toronto

by Gil Reich April 11, 2010 SEO

Going through my notes from SMX Toronto I was struck by a few recurring themes, brought up by different speakers at different panels: 1. Focus on Outcomes Avinash said it in his initial keynote. Tamera repeated it nicely later when she talked about how people new to social media ask “How can I get this [...]

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Next Generation Agency: Search, Social, Viral, Mobile and Analytics

by Gil Reich April 9, 2010 SEO

And now, we reach the end … SMX Toronto concludes with Next Generation Agency: Search, Social, Viral, Mobile and Analytics Moderator: Jeff Quipp, Search Engine People Speakers: Warren Raisch, Digitaria Ross Jenkins, Rapp Worldwide (@madison_metrix) Paul Kraemer, Digital Cement Glad to hear Warren Raisch starting, loved his last session. The invisible children story: Case Study [...]

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Optimizing Video: On Site and On YouTube

by Gil Reich April 9, 2010 SEO

Next to last session at SMX Toronto: Optimizing Video: On Site and On YouTube Manny Rivas from aimClear (hey, where’s Marty?). OK, this guy looks funny too. Doing a good job of engaging a very tired audience. What’s your objective. Traffic? Monetization? Views and reach? Views & reach is where it’s at. Why post on [...]

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Personalized Search: Times they are a Changing…Yeah, but when?

by Gil Reich April 9, 2010 SEO

OK, after a break, we’re back at SMX Toronto with Personalized Search: Times they are a Changing…Yeah, but when? David Dalka moderating. Rob Garner leads off. Personalization is a significant shift from objective results to subjective results. It impacts paid, natural and feed submissions. You can add &pws=0 to turn off personalized search for that [...]

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Mobile Search

by Gil Reich April 9, 2010 SEO

OK, we’re coming back from lunch at SMX Toronto for Mobile Search. Moderator: Sionne Roberts, General Manager, Visability (A division of IT World Canada) (@SionneRoberts) Speakers: Christopher Berry, (@cjpberry) [Last minute replacement] Warren Raisch, Digitaria Marcus Anderson, Broadplay Sionne: “We’re going to be discussing a tsunami of information. That’s from the session description. I don’t [...]

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Search and Social Media: Insight and Inspiration

by Gil Reich April 9, 2010 SEO

Live-ish from SMX Toronto it’s Search and Social Media: Insight and Inspiration Moderator: Alexa Clark, CheapEats (@alexaclark) Speakers: Leona Hobbs, Social Media Group (@flackadelic) Tamera Kremer, teehan+lax (@tamera) Ilya Grigorik, PostRank Inc (@igrigorik) Jeff Quipp, Search Engine People (@jquipp) Jeff Quipp: The most inspiring thing for me with respect to Search & Social is how [...]

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What is Search Analytics and Why Should I Care?

by Gil Reich April 9, 2010 SEO

Live-ish from SMX Toronto it’s What is Search Analytics and Why Should I Care? Moderator: Caleb Whitmore, Analytics Pros Speakers: Marko Hurst, MDH Studios Alan K’necht, K’nechtology Anil Batra, POP They start with self-intros. Marko has a book coming out on online search analytics. Anil is VP of Search & Analytics at POP. Trying to [...]

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