Are You Here to Brag or to Do Business?

by Gil Reich January 7, 2010 Uncategorized

I got the following e-mail (names have been replaced):
Subject: Meeting with Joe – Discuss our award for Best SuperWidget
I wanted to share the news that AcmeWidget is the 2009 QTZ Award Winner for Best SuperWidget.  I’d like to schedule a call with you to review some of the successes we’ve had in 2009 and how [...]

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2009 Top SEO Smackdowns: Sullivan v Powazek

by Gil Reich December 31, 2009 Industry Analysis

Counting down the top SEO smackdown of 2009 …
#1: Danny Sullivan v Derek Powazek: SEO = Spammers, Evildoers and Opportunists?
The provocation:

“Search Engine Optimization is not a legitimate form of marketing. It should not be undertaken by people with brains or souls. If someone charges you for SEO, you have been conned.
… The problem with SEO [...]

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2009 Top SEO Smackdowns: Barone v Scoble

by Gil Reich December 30, 2009 Industry Analysis

… top SEO Smackdowns of 2009 … the countdown continues …
#2. Barone v Scoble: The year SEO isn’t important anymore?
The provocation:

“SEO is getting dramatically less important and that SEM should be renamed to “OM” for “Online Marketing” since small businesses need to take a much more holistic approach to marketing than just worrying about search [...]

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2009 Top SEO Smackdowns: Rand v. Whalen

by Gil Reich December 29, 2009 Reviewing Rand

… Top 2009 SEO Smackdowns … the countdown continues …
#3. Rand v. Whalen: Is ‘Focus on Users, Not Engines’ Terrible Advice?

Rand Fishkin

The provocation:
“the old adage ‘Do what’s right for users and engines will reward you with higher rankings‘ … [is] utterly false and tragically misleading.” — Rand Fishkin, Terrible SEO Advice: Focus on Users, Not [...]

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2009 Top SEO Smackdowns: Arrington vs Demand Media

by Gil Reich December 28, 2009 Uncategorized

… continuing the countdown of the top SEO smackdowns of 2009 …
#4. Arrington vs Demand Media
The provocation:

“… you have Demand Media and companies like it. See Wired’s “Demand Media and the Fast, Disposable, and Profitable as Hell Media Model.” The company is paying bottom dollar to create “4,000 videos and articles” a day, based only [...]

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2009 Top SEO Smackdowns: Barone v Godin

by Gil Reich December 28, 2009 Goading Godin

Tis the season to let other people deal with peace on earth and goodwill towards man. I’ll stick to what interests me: conflicts & sarcasm. Counting down the top SEO smackdowns of 2009:
#5. Barone v Godin: Brandjacking?
The provocation:

“Squidoo has built several hundred pages, each one about a major brand. More are on the way. [...]

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Quality is Still King

by Gil Reich December 16, 2009 Answers.com

Recent reports of quality content’s death have been greatly exaggerated. The importance of quality content is going to increase, not decrease. If Answers.com (where I work) and Demand Media succeed, it will be because we succeeded in following Wikipedia’s model and creating high quality content that matches what users are looking for. What content does [...]

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The Google Definition Link and Answers.com

by Gil Reich December 6, 2009 Answers.com

There’s been a lot of coverage the last few days about Google changing its definition link to point to its own site. Since 2005 it had pointed to Answers.com, and before that to Dictionary.com.
A few key points:

Answers.com announced this upcoming change in our November 4 conference call and in SEC filings. Google was kind enough [...]

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Turning 40, Loving the Search

by Gil Reich November 30, 2009 Random Thoughts

I guess it’s appropriate that I work in the search industry, because as I turn 40 I’ve decided that the search is a big chunk of the meaning, and the beauty, of life.
I was an insufferable know-it-all when I was 20. I had life all figured out and had no patience for hypocrisy or timidity.
I [...]

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Inspired in Las Vegas

by Gil Reich November 18, 2009 Management

I know Moses found inspiration in the desert but I didn’t think I would.
Zappos CEO Tony Hsieh’s keynote speech was the most inspirational keynote I’ve heard. He focused on:

Figure out what brings you happiness. Don’t start a business thinking about the money.
The main things that brings happiness are feelings of connectedness, meaning, and purpose.
Focus on [...]

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