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Naive Art Online
May 6, 2013

Using Drupal to Sell Products

Rena / 0 Comments / drupal /

This past year has been a pretty busy year for us. We came out with the Q&A site, did a total redesign of The Pet Wiki with responsive design, and we also released a new site for selling paintings online, which we developed in drupal. We’ve teamed up with GINA Gallery, the only international naive […]

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The Pet Wiki Responsive Design
April 29, 2013

Redesigning MediaWiki with Responsive Design

Rena / 3 Comments / Website Design, wiki / mediawiki, redesign, responsive design /

Most people that I know are constantly on their smartphones. Doesn’t it make sense to make the user experience for mobile as good as possible? The Pet Wiki has been in need of an overhaul for quite some time now. The old design lasted us quite a few years, but I’ve been hankering to update the site […]

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The Pet Wiki Q
April 22, 2013

Adding Q and A to The Pet Wiki

Rena / 2 Comments / wiki / Q&A, skins, UGC Sites /

What new section did we just add to The Pet Wiki? A question and answer section! Before I started The Pet Wiki, I worked for 10 years at Answers.com. They are the people who run WikiAnswers. If there is one thing that I’ve learned over the years, it’s that there is no better way to engage […]

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Jared Spool
February 14, 2013

Best of Jared Spool at UXPA Israel

Gil / 0 Comments / Best of, conferences, Product Management / Best of, User experience /

Was privileged to hear user experience expert Jared Spool. Here’s the best of what he said: Best lessons Compared best and worst UX companies. The best had three characteristics: Shared vision of what the experience would be like in 5 years Everybody had spent at least 2 hours watching people use the product during the […]

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February 12, 2013

Best of Dave Carroll

Gil / 0 Comments / Best of, Business, Management /

I had the privilege of speaking at MegaComm last week, which allowed me to hear Dave Carroll of United Breaks Guitars fame. I’m ashamed to admit that my first impression was that this was a one hit wonder still barely holding on to his fifteen minutes of fame. But he quickly won me over and […]

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Google Glass
February 7, 2013

Google, AI and the future of SEO

Gil / Industry Analysis, SEO / Artificial Intelligence, Future, Google, MegaComm, SEO, SMX, SMX Israel /

Anybody remember Google’s first April Fool’s joke? I’ll get to that in a second. Quick hint is Steven Levy’s observation that the real Google April Fool’s joke was that “even the scariest plans that Google joked about were the kind of thing that Google’s leaders actually dreamed about.” Google is obsessed with artificial intelligence. Giving […]

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Best of SMX Israel
January 7, 2013

Best of SMX Israel 2013

Gil / 3 Comments / Best of, conferences, SEO / Best of, conferences, SEO, SMX /

Best lines and lessons Roi Ben Ami: Females always win. [Discussing A/B test results regarding male vs female faces on landing pages] Successful landing pages help the user paint the picture of what happens after the conversion. Uri Breitman: If you delete a site, you have to shift delete it. You can’t redirect its pages […]

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Margin of Error
November 1, 2012

How the Margin of Error Skews Our Perception of Risk

Gil / 1 Comment / Management, politics / margin of error, politics, risk management, Thriving on Failure /

“Like Virginia, Florida remains too close to call. There Obama leads Mitt Romney at just 48 to 47 percent–less than the polls margin of error of plus or minus 3 percent.” Virginia race too close to call, CBS Virginia If you’re following the election polls, you’re accustomed to hearing a reporter announce the poll results […]

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President Obama and Governor Romney
October 31, 2012

Only 3% of Obama Supporters or 17% of Romney Supporters Are Right

Gil / 3 Comments / Management / biases, Emotions at Work, Management, politics, Thriving on Failure /

The latest Pew Poll shows that only 64% of Governor Romney’s supporters expect their man to win, and only 17% expect their man to lose. 82% of President Obama’s supporters expect their man to win, with only 3% expecting him to lose. In theory, the question of who should win and who will win are […]

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Dr. Robert Cialdini
October 18, 2012

Dr. Robert Cialdini and the 6 Principles of Social Influence

Rena / 0 Comments / observations /

I am in Las Vegas, attending Pubcon 2012. I love going to conferences. Sure, it’s great to keep up on the latest in the SEO and social  world, but more than that, I enjoy listening to the wonderful speakers that they bring in that expand my mind. The big keynote was given by Dr. Robert […]

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