A Sense of Purpose

by Gil Reich on July 20, 2010

Western Wall

Western Wall

The hardest thing about Tisha B’av, the day Jews most focus on tragedies, isn’t the hunger, the thirst, or the depressing (and often dull and deadening) prayer services. It’s the sense of purposelessness to the day, since Jewish law discourages activities that might distract Jews’ focus from mourning the destruction of Jerusalem.

I have 364 days a year to do great things but it requires one day where some mental activities are discouraged to remember that life requires a purpose and the energy and discipline to pursue it.

Today the larger focus is on the larger purposes of Judaism and Jerusalem, such as improving ourselves and our world, and connecting to each other and to the Eternal. On smaller scales, my purposes for today include pondering these issues and writing this blog post.

Purpose often gets lost at work, which is a shame. We need purpose. It can also help the business.

The top purpose should be bigger than the company. For Answers.com’s it’s answering people’s questions. This is the main level at which you want to be interacting with the larger community, and the people  in your company should be connected to this purpose too. Then there’s the company’s success — and the larger community may appreciate your company’s success if they connect to your company on some larger level.

One of the reasons I once left a job was comments the CEO made about how the company was going to take advantage of a different company. I wasn’t interested, and fortunately, I had alternatives. Especially in a time of social media and knowledge workers, you want your people feeling the company is part of some larger purpose.

Jewish tradition places the original sin of Tisha B’av as the Sin of the Spies, the Jews rejecting their destiny and instead requesting to return to being slaves. Being slaves doesn’t require going back to Egypt, it can simply involve getting lost in the day-to-day and ignoring or forgetting any larger or meaningful purpose or destiny. It’s important to frequently step back and make sure the day-to-day is part of something bigger.

Image courtesy of mockstar: http://www.flickr.com/photos/mockstar/233804025/

{ 2 comments }

The 140 conference in Tel Aviv was great.

Best Lines:

  • Bob Rosenschein: If you have a hot startup idea, let me know. But please don’t send me a business plan. Send me a 140 character pitch.
  • Bob Rosenschein: Israel has such an advantage over the Americans. We wake up 7 hours earlier! [Australians have an even bigger advantage. But they have to live life upside down.]
  • Benji Lovitt (Twitter comedy): Do Jewish mothers in the West Bank tell their daughters not to settle?
  • Shalev Hulio: Got Tweet of guy trapped in store during Haiti earthquake. He was in liquor dept. Didn’t want 2 come out
  • Nimrod Dweck: I learned my English from hip-hop so I can say things like “Yeah bitches” but big words are hard
  • Lior Zoref: Food gets the most ReTweets. It’s emotional. (hat tip: @elyondekoven).
  • Guy Zohar (TV newscaster): I’m going to talk about truth in the news. Don’t worry, it will be short.
  • Guy Zohar: In the news, “truth” is anything that hasn’t been disproven yet. [Ouch]
  • Adam Fisher: You can say so much more in 140 characters in Hebrew than in English.
  • Jeff Pulver on what would have been his father’s 75 bday: Our Tweets are the time capsule we leave behind
  • Jacob Ner David: Is that based on anything, or did you just make that stat up completely?
  • Tal Yaniv: Talk positive and save characters on Tweets (hat tip: @RenaR)
  • Charlie Kalech: For Twestival we’re in MidEast region. So we work with people from Dubai, Bethlehem, Amman … [Cool]
  • Ronen Raz: We used to say “history is written by the winners.” From now on it may be analyzed by the winners. But it’s being written by all of us in real time

Best Exchanges:

  • Tal Yaniv & Mel Rosenberg:
    • Tal: How many of you are parents, have children?
    • Mel: How many of your parents have children?
    • Tal: I’m sorry if I said it wrong. But Mel, you’re the only one who misunderstood.
  • Comedians Benji Lovitt and Charley Warady:
    • CharlieTry to explain Tweetups 2 non-Tweeters. I’m going to see ppl I’ve never seen b4 but are my good friends
    • Benji: Try 2 explain Tweetups 2 Tweeters. No, we’re meeting for real drinks. In person.

Best Stories:

  • Jeff Pulver: During Haiti earthquake I retweeted USAirForce pls let Doctors w/o Borders land their plane. They replied to me saying “we’re on it.” Next thing I knew the Air Force was following me. What do you do when the Air Force is following you? Pretty soon I was DM’ing with the Pentagon. (hat tip: @eliesheva)
  • Yoni Bloch (a top Israeli musician): I had a video get 200,000 hits on YouTube. My label, the biggest music label in Israel, told them to take it down. They said “We’ll show YouTube.” You know what YouTube said? “OK.” I had to explain to my manager that we wanted this on YouTube.
  • Yosi Taguri: We have a friend who went to a restaurant taking pictures with his iPad. The owner was sure he was a food critic. He got his whole meal for free.
  • Yosi Taguri: When we started we hoped people would send us free food. We found out there’s no such thing as a free lunch. But there are free dinners.
  • Guy Zohar: There was a video of an accident in New York. Our competitors aired it. I first posted to Twitter. Was told it was a movie stunt. So I reported the full story.
  • Guy Zohar: There was an ad in the paper recruiting women for the Women’s Flotilla. Others newscasters treated it as real. I called the number, was answering machine that didn’t return. Called the Secret Service, they said it wasn’t real. Posted to Facebook. A colleague said they placed it for a joke segment. Again, I got the story, just because I used Social Media network.
  • Gali Ross: Recent vacation. We got in the car. Opened iPhone. Started driving. About 2 hours before wanting to stop we started looking up B2Bs or restaurants or whatever. 12 day trip, no planning whatsoever.

Best Lessons / Analyses:

  • Benji Lovitt: Make ppl laugh, esp when they really need the relief, they’ll help promote u when u need
  • Boaz Cohen: 20 years ago many people had illegal cable connections. Now most people have paid subscriptions. Same will happen with music. [Jeff Pulver disagreed: I think once things are free, people get used to it and there's no turning back.]
  • Efrat Kotler: Diplomacy’s 1st phase: Govt 2 govt. 2nd: Ppl 2 ppl. 3rd: Gov & ppl working 2gether. [It's the same w/ companies.]
  • Dror Ceder: [Implied lesson from blooper reel] when you’re doing a live broadcast, wear a belt (http://www.youtube.com/watch?v=jrJptTZgRv4)
  • Dror Ceder: We’re moving from the anonymous web to the identity web (hey, I said that: The Age of Anonymity has Ended)
  • Jeff Pulver: If Facebook realized that they’re Facebook & stopped trying to be something else they’d be so much better

Best Sessions & Speakers:

  • IDF New Media Desk head Lt. Aliza Landes and MediAnd co-founder Shalev Hulio were fantastic describing how people contacted the Israel Defense Forces through their Twitter account to help save people trapped during the earthquake in Haiti
  • Yosi Taguri & Lior Zoref were very entertaining on both of their panels
  • Nice magic show by Lior Manor
  • Twitter comedy by Benji Lovitt and Charley Warady
  • Dror Ceder from Wibiya was entertaining
  • Social Media for Social Good: Excellent and touching session with Charlie Kalech, Liane Thompson, Paula Stern, Ronen Raz, and Yotam Troim

Best Interaction:

  • Jacob Ner David: Everybody who agrees raise your hand [A few hands]. Everybody who disagrees raise your hand [A few hands]. Everybody who isn’t paying attention raise your hand.
  • Dror Ceder (trying to wake people up): Everybody who is here, raise your hand. Most of you aren’t here. Let’s try again …
  • Oded Sharon and audience member:
    • Oded: What game mechanics do you want see in life?
    • Answer from the audience: Offer a badge to anyone who will clean my apartment
    • Oded: There’s an app for that! [A chores app]

Best Logistics:

Yeah, the boring stuff that makes all the difference. Nicely done here:

  • Lots of power outlets: Such a sweet sight when I’m trying to blog an all day conference
  • Good wi-fi: A hundred of us Tweeting (and some people watching a live feed of the conference we were attending. I don’t know why). The WiFi held up pretty nicely
  • Twitter names on the list of speakers. That’s usually my first challenge for live conference Tweeting & blogging, finding the speakers’ Twitter names. So nice to have it right there. The conference schedule was just a one pager, double-sided. And yet it had everything I needed.

Best Tweets:

  • @elyondekoven: nice thing about a twitter conf is you are almost *expected* to be playing online during the lectures ;-)
  • @mayaub: Girl Power session at #140conf was scheduled at the exact time mothers who have to pick up their kids need to leave: ironic!
  • @eliesheva: hearing a lot about ‘tweeter’ today – twitter, you better watch out. [I spend my life embarrassing my kids with my foreign accent for Hebrew. Jokes about their accents make me feel better. Sorry.]

What have I missed? Tweet with #BestOf #140Conf or comment here.

If you’re mentioned in this post, and want it to be linked to your site, let me know the URL by comment or Tweet to @GilR.

Also in this series:

{ 3 comments }

Google & Product Management

by Gil Reich July 5, 2010 Google

I was privileged to spend an evening at Google Haifa with: Yossi Matias, Head of Google’s Israel R&D center Marissa Mayer, Google’s VP of Search Products and User Experience Noam Nisan, Google research scientist Some Googlers demonstrating some of their products (Sadly I didn’t catch their names — anybody who knows them, feel free to [...]

Read the full article →

First Rule of Management: First, Do No Harm

by Gil Reich June 21, 2010 Management
Thumbnail image for First Rule of Management: First, Do No Harm

Medical ethics begins with the principle primum non nocere, Do No Harm. It’s the first rule of management too. Not because harm caused may or may not be worse than harm not prevented. But because it is so common for managers to do more harm than good. A recent study by Nielsen Co. found that [...]

Read the full article →

Microsoft, Mehdi, and Matt Cutts

by Gil Reich June 16, 2010 Google

It seems that every search conference I attend Microsoft has a new guy representing them. And except when they sent Ballmer they’ve generally failed. Last year’s PubCon ended with a smackdown between the search engines, and Google’s Matt Cutts looked like he was sitting in his living room entertaining his guests while the Bing rep [...]

Read the full article →

Best of SMX Advanced 2010

by Gil Reich June 8, 2010 Best of

SMX Advanced was fantastic! Here’s the best of the best: Best Lessons: Matt Cutts: To the best of my knowledge Bounce Rate is not used in WebRankings Google tries to break up words in a domain name, even when there are no hyphens. Regarding MayDay update: Matt Cutts: MayDay is largely Google knocking out pages [...]

Read the full article →

Get People to Put Your Message on Their Site

by Gil Reich June 8, 2010 SEO

This is the presentation I’m giving at SMX Advanced 2010. With 2 of the livebloggers that were scheduled to cover this presentation out sick (feel better Lisa and Virginia), I figured I’d cover it myself. Don’t worry, I’ll be objective :-) The presentation’s goal: that in 10 minutes the listeners will have thought up some [...]

Read the full article →

Perfect Reputation Recovery

by Gil Reich June 4, 2010 Random Thoughts

Jim Joyce had just joined Denkinger, Bartman, Buckner, and Merkle in that special place in hell reserved for men whose momentary blunders denied others their historic baseball achievements. Armando Galarraga had suddenly and shockingly lost his spot as the 21st pitcher in Major League history to throw a perfect game. And then less than 24 [...]

Read the full article →

Can Stack Overflow Grow Beyond Programming?

by Gil Reich May 12, 2010 Industry Analysis

[Reminder / Disclosure: I work at Answers.com, which is in some ways a competitor] Congrats to Joel Spolsky on getting funding from an all star team of investment bankers. Having this combination of great entrepreneurs and great VCs certainly increases this companies’ chances. But the company’s current plan seems to based on two (long shot?) [...]

Read the full article →

Google & The Facebook Fantasy

by Gil Reich April 29, 2010 Google

I just found an interesting reason why some people want to believe that Facebook will replace Google. With Google you have to decide what you’re looking for, and with Facebook interesting things come to you. There’s a fantasy that technology will free us from having to think, and decide, to be disciplined. “Most of the [...]

Related Posts with Thumbnails
Read the full article →