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May 17, 2011

Extreme Makeover SEO Edition

Gil / 4 Comments / conferences / SEO, SMX, SMX London /

Extreme Makeover SEO Edition. They gave webmasters 3 months to take a site from nothing to high rankings. Here are the results. Moderator: Rob Kerry, Head of Search, Ayima Speakers: Richard Baxter, CEO, SEOgadget.co.uk David Burgess, SEO Consultant, Ayima Rob Kerry, Head of Search, Ayima Search Marketing Stephen Pavlovich, CEO, Conversion Factory   David Burgess […]

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May 17, 2011

Refriending Google: Dealing With Penalties & Suspensions

Gil / 3 Comments / conferences, SEO / SEO, SMX, SMX London, Thriving on Failure /

Entering the final afternoon of SMX London, starting with Refriending Google: Dealing With Penalties & Suspensions. Moderator: Chris Sherman, Executive Editor, Search Engine Land Q&A Moderator: Kelvin Newman, Creative Director, SiteVisibility Speakers: Craig Danuloff, President, ClickEquations Inc. Mikkel deMib Svendsen, Creative Director, deMib.com Craig Macdonald, Chief Marketing Officer, Covario Michael Wyszomierski, Project Manager, Google @cjsherman @cdanuloff […]

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May 17, 2011

Keyword Research Ninja Tactics

Gil / 4 Comments / conferences, SEO / SEO, SMX, SMX London /

OK, getting ready for Keyword Research Ninja Tactics on Day 2 of SMX Advanced London. Moderator: Mikkel deMib Svendsen, Creative Director, deMib.com Q&A Moderator: Merry Morud, Search Marketing Account Manager, aimClear Speakers: Richard Baxter, Director, SEOgadget Christine Churchill, President, KeyRelevance Lasse Clarke Storgaard, Head of Search, MediaCom Denmark Kevin Gibbons, Director of Strategy, SEOptimise @demib @richardbaxter @keyrelevance […]

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May 17, 2011

Search Analytics & Competitive Intelligence

Gil / 2 Comments / conferences, SEO / SEO, SMX, SMX London /

OK, SMX Advanced London Day 2 is underway! We start with Search Analytics & Competitive Intelligence Moderator: Chris Sherman, Executive Editor, Search Engine Land Q&A Moderator: Cameron Cowan, Product Manager, Omniture, An Adobe company Speakers: Karl Blanks, Chairman and Resident Rocket Scientist, Conversion Rate Experts — Out sick David Sottimano, SEO Consultant, Distilled John Straw, Founder, […]

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May 16, 2011

What’s Really Important for Technical SEO?

Gil / 7 Comments / conferences / SEO, SMX, SMX London /

OK, last session of the day, SMX London Day 1. What’s really important for technical SEO with Moderator: Rob Kerry, Head of Search, Ayima Speakers: Richard Baxter, Director, SEOgadget Martijn Beijk, SEO & Web Analytics Consultant, Onetomarket Jonathan Hochman, Consultant, JE Hochman & Associates LLC John Mueller, Sr. Webmaster Trends Analyst, Google Twitter names: @robkerry […]

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May 16, 2011

Link Alchemy: Creative Ways Of Conjuring SEO Gold

Gil / 6 Comments / conferences, SEO / SEO, SMX, SMX London /

OK, here for the link building session, always one of the key sessions of the conference. Moderator: Christine Churchill, President, KeyRelevance Q&A Moderator: Martin Macdonald, Head of SEO, OMD UK Speakers: Patrick Altoft, Director of Search, Branded3 Rob Millard, SEO Consultant, Distilled Kelvin Newman, Creative Director, Site Visibility Pete Wailes, Lead Digital Strategist, Strategy Internet […]

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May 16, 2011

SEO in 2011: What’s working, what’s not

Gil / 9 Comments / conferences, SEO / SEO, SMX, SMX London /

Packed room for SEO in 2011 here at SMX London. Delayed start due to technical difficulties. What’s not working? The microphone. Fixed. We’re on. Mikkel deMib Svendsen leads it off. Best SEO Strategy ever: optimize for users, not engines. In the 90s algos were simple, indexes were small, only on-site factors, and easy to reverse […]

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Best of SMX Toronto
April 28, 2011

Best of SMX Toronto 2011

Gil / 4 Comments / Best of, conferences / Best of, conferences, SEO, SMX, SMX Toronto /

SMX Toronto was excellent. Here’s the best of the best: Best Lines & Lessons Bruce Clay: In the future we’re going to have to analyze the analytics and not just report it (hat tip: @saffyre9) Dawn Wentzell: If you’re looking to convince your CEO not to use Flash, just tell him it won’t work on […]

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Google Like: From SMX West to Google Labs
March 30, 2011

Google Like: From SMX West to Google Labs

Gil / 6 Comments / Google / Danny Sullivan, Google, Matt Cutts, SEO, SMX /

I’ve mentioned before that the Danny Sullivan – Matt Cutts conversations are my favorite parts of search conferences. In this case, it was also a chance to watch a potentially significant search & social feature get hatched. Matt had used the forum to announce the launch of Google’s “block this site” feature on their search […]

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Rich Skrenta
March 29, 2011

Rich Skrenta and Praying for Spam

Gil / 2 Comments / Industry Analysis / blekko, Rich Skrenta, SEO /

Remarkably absent from all the coverage of blekko founder Rich Skrenta, his spam clock, and his anti-spam crusade is any discussion about how Rich telegraphed this play four years ago. He concluded that there was no opportunity for an SEO model: “I’m thinking SEO has gotta be dead as a startup business model.” Rich Skrenta, Some […]

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