Session highlights Session highlights from SMX Advanced 2012 authority & link building session. Casie Gillette: Get a little wild & crazy. They rebranded to grasshopper. Nobody cares. They Fed-Exed chocolate covered grasshoppers with a link to a video to 500 influencers. Got 200+ news stories. 900K YouTube views. Great links. The most frequently used word […]
Duane Forrester does the sponsored minute and pledges an amazing session tomorrow. And we’re about to get started. See Tweets at #smx #12A for more from this session. Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land (@dannysullivan) Q&A Moderator: Mark Munroe, Senior Director, SEO, Reply (@markemunroe) Speakers: Rhea Drysdale, CEO, Outspoken Media, Inc. (@rhea) Aaron Friedman, SEO Manager, […]
SMX Advanced is underway! I’ll be mostly attending the SEO track, but this morning I’m waking up with Weintraub and friends. Here’s the lineup. Moderator: Greg Finn, Chief Marketing Officer, Cypress North (@gregfinn) Speakers: Monique Pouget, Director of Content Marketing, Thunder SEO (@moniquethegeek) Marty Weintraub, CEO, aimClear (@aimclear) Brent Csutoras, Social Media Consultant / Entrepreneur, Kairay […]
“To not believe in Patch, you have to believe that consumers in a town don’t want local information, they don’t want local advertising or commerce, and they don’t want a platform they can engage on.” AOL CEO Tim Armstrong, For AOL, a Costly Gamble On Local News Draws Trouble, WSJ I don’t know whether Tim Armstrong’s […]
I love the SMX search conferences. They’re fun, they’re informative, and I get to spend time with people that I really like. Here’s what I’m most looking forward to: You&A with Matt Cutts 5:00 – 6:00 PM Tuesday The Matt Cutts / Danny Sullivan one on one is the most fun and informative session of […]
There were a lot of things I liked about being a full-time employee at the same startup for more than 12 years (yes, even after 12 years it still felt like a startup). Being a core part of the team. Having daily contact with great people. The monthly paycheck was nice. One of the best […]
“I don’t think Mr. Page is sitting in a large chair in a dark tower, wearing a large pinkie ring and stroking a hairless cat while plotting world domination. (At least I hope he’s not.) But as Google has grown, and the company sees the threat of others on the horizon, it seems that “do […]
A friend asked me for advice before conducting her first post-mortem. Here’s what I should have told her. All problems have the same root cause. When I state that cause, many of you will think I’m merely stating an obvious truism. But our inability to really accept this basic truth makes most problems much worse […]
Ah, SMX Israel. Marty Weintraub, Michael King and others flying to Israel to join Israel’s top SEOs. I get to go to a great conference without flying anywhere. And great Kosher food. This is the life. Here were the best lines: Best Lines Roman Zelvenschi: Nobody knows how to pronounce my last name, but that’s OK, […]
I gave this presentation at SMX Israel. Rewritten after Google launched Search Plus Your World a few days before the conference. “I’m so excited that our personalization works so well that people are creating dystopian fantasies about it.” “How stupid would your friend think you are if he asked for the bus schedule and you gave […]