As Aaron Wall from SEO Book demonstrated, Google’s algorithm changes change the course of the Web. Aaron took the negative approach by focusing on Collateral Damage, but there are certainly upsides as well as site owners develop their sites to succeed within the Google ecosystem. Panda is likely to cause the following shifts in how the web […]
Wow, what a conference. Great sessions, great smackdowns, and Matt Cutts is not the most mentioned person (this time that honor goes to Charlie Sheen). Here’s the Best of the Best. Best Lines: Todd Nemet [Showing log files] Look at this, Google makes their crawlers work on Christmas. So much for Don’t be evil. Oh, don’t […]
[Dear reader: A funny thing happened with this post. I wrote it to show how it’s OK for eHow’s page to rank on “how to pour a glass of water” since it will only be found by people searching for that information. But then I was surprised to get a lot of search traffic to […]
What a week for content farms! Here’s the brief overview: On Friday Matt Cutts acknowledged some influential bloggers’ criticisms that Google had a faustian deal with Content Farms that were making Google worse. IMO Matt’s statement boiled down to: You’re wrong, Google is getting better, not worse, and we keep trying to keep up with […]
A few weeks ago I asked people to chime in on whether Google search results were getting better or worse. Well, Matt Cutts just did. Here are his key points: Google results are getting better. “The short answer is that according to the evaluation metrics that we’ve refined over more than a decade, Google’s search […]
5 minutes after the scheduled start time I looked out into the crowd and saw about 20 people and thought “Oh great.” But when I looked up twenty minutes later it was Standing Room Only. I’m told 450 people attended. Nice. Lunch was great, wireless was up and down, crowd was good, speakers were very […]
Also see: Best of SMX East 2011 SMX East was great. Here was the best of the best: Best lines: Tom Petryshen: One of the best ways to motivate people is fear. But if you can’t do that you can try things like focus and discipline. Geoff Donaker (Yelp CEO): With whom do we compete? Everybody […]
Here’s the essence of my SMX East presentation on Community-Generated Content & Search Traffic: Search Traffic What kind of content gets search traffic? “Quality” content? Content where an SEO expert optimized the titles and meta-tags and sprinkled the right keywords? Content that gets links? Sure, that helps, but it’s not where it starts. Consider the […]
SMX Advanced was fantastic! Here’s the best of the best: Best Lessons: Matt Cutts: To the best of my knowledge Bounce Rate is not used in WebRankings Google tries to break up words in a domain name, even when there are no hyphens. Regarding MayDayupdate: Matt Cutts: MayDay is largely Google knocking out pages that […]
This is the presentation I’m giving at SMX Advanced 2010. With 2 of the livebloggers that were scheduled to cover this presentation out sick (feel better Lisa and Virginia), I figured I’d cover it myself. Don’t worry, I’ll be objective 🙂 The presentation’s goal: that in 10 minutes the listeners will have thought up some […]