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Best of Pubcon
October 18, 2012

Best of Pubcon 2012

Gil / 5 Comments / Best of, conferences, SEO / Best of, conferences, PubCon, SEO /

Pubcon was great! Here’s the best from the conference: Best lines Jerry West: SEO will never be dead until Matt Cutts says the new algorithm is paid search. [On the one year anniversary of Leo Laporte’s PubCon keynote prediction that SEO would likely be dead in six months] Matt Cutts: Think of the link disavowal tool […]

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Reputation Management Lessons from You Didn’t Build That
September 4, 2012

Reputation Management Lessons from You Didn’t Build That

Gil / Management, politics / Barack Obama, Reputation Management, You didn't build that /

On July 13, in making the point that other people contribute to our success, President Obama uttered the phrase “You didn’t build that.” It was immediately clear that the Republicans would – fairly or unfairly – attempt to build their central narrative around those words. InTrade and Nate Silver project that the president will win […]

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About.com
August 8, 2012

Answers and About.com

Gil / Answers.com / About.com, Answers.com, Content Farms /

[Update: In a repeat of the Dictionary.com acquisition five years ago, Answers.com was the first to reach a tentative agreement, but Ask.com closed the deal.] I have fond memories of the Mining Company, which changed its name to About.com. They may have been the first big quality reference site on the web. They also may […]

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Marissa Mayer
July 25, 2012

Protocols of the Elders of Google

Gil / Business, Google, Industry Analysis / Emotions at Work, Google, Industry Analysis, Marissa Mayer, Yahoo! /

I did an informal survey of the young managers [in Google’s Associate Product Manager program] and asked each to guess if he or she would be working for Google in five years. Not a single one answered in the affirmative. When I reported this to Mayer, she was unruffled. Actually, she told me, it would […]

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Links
July 11, 2012

Why You Should Still Buy Links

Gil / SEO / link building, SEO /

I was on a panel at an SEO conference. An audience member asked “So I shouldn’t buy links?” The panel’s clear answer was no. But somehow unanimous answers make me wonder if we’re giving the full truth. We weren’t. You should buy links. Just do it right. Panda and Penguin took practices that made sense […]

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June 6, 2012

Schema & Authorship

Gil / conferences, SEO / Schema, SEO, SMX, SMX Advanced /

It’s been a year since Schema.org, a joint alliance between Google, Microsoft, and Yahoo, provided a common foundation for sites to provide microdata and enhance rich snippets. We’ve also had Google’s rel=author tag enabling content sites to help identify their authors on the site and across the web. Beyond these, other meta tags have either […]

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Derrick Connell
June 6, 2012

Derrick Connell: Bing Keynote

Gil / conferences, SEO / Bing, Derrick Connell, Microsoft, SEO, SMX, SMX Advanced /

Not heard at SMX: Hey, who is doing Google’s SMX keynote this year? Back in the 80s some satire show spoofed the old Energizer bunny commercials (anybody remember those?). They had Ronald Reagan as the Energizer bunny and the Soviet leaders Brezhnev, Chernenko, and Andropov in turn came and disappeared. That’s what the SMX Advanced […]

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Best of SMX Advanced
June 6, 2012

Best of SMX Advanced 2012

Gil / Best of, conferences, SEO / Best of, conferences, SEO, SMX, SMX Advanced /

SMX Advanced was fantastic! Here’s the best from the conference: Best Lines & Lessons: Rhea Drysdale: Why am I qualified to talk about tools? I’ve built some. I’ve bought some. And I’ve dated some. Matt Cutts: If you’re buying or selling links and you think you’re being so careful that nobody could ever find out? […]

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June 5, 2012

The Matt & Danny Show

Gil / conferences, SEO / Danny Sullivan, Matt Cutts, SEO, SMX, SMX Advanced /

And now, the moment we’ve all been waiting for, the highlight of the search year … the Matt & Danny show, aka You & A with Matt Cutts. Matt McGee: I know you’re all waiting for Matt Cutts. I just got a text from him. Says he’s running late, got caught up at the black […]

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June 5, 2012

Hardcore SEO & Social Power Tools

Gil / conferences / Merry Morud, Michael King, Rhea Drysdale, SEO, SMX, SMX Advanced, Social Media, Tools /

The room is packed for Hardcore SEO & Social Power Tools Bruce Clay is giving the sponsored mention. We’ve been around since 1996. Before Google. Anybody here remember 1996? Moderator: Monica Wright, Social Media Editor, Search Engine Land and Marketing Land (@monicawright) Q&A Moderator: Vince Blackham, Director of Social Media, 97th Floor (@vinceblackham) Speakers: Rhea Drysdale, CEO, Outspoken […]

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