I gave this presentation at SMX Israel. Rewritten after Google launched Search Plus Your World a few days before the conference. “I’m so excited that our personalization works so well that people are creating dystopian fantasies about it.” “How stupid would your friend think you are if he asked for the bus schedule and you gave […]
“… the number of times that other search results are selected after a particular search result is selected (referred to as post-pogosticking) is also tracked. This pogosticking information may be used to improve search result ranking …” Yahoo! Patent Application, filed November 6, 2008 hat tip SEO by the Sea, Blind Five Year Old “Post-click SEO is going to become a larger […]
” … the old South Indian Monkey Trap … depends on value rigidity for its effectiveness. The trap consists of a hollowed-out coconut chained to a stake. The coconut has some rice inside which can be grabbed through a small hole. The hole is big enough so that the monkey’s hand can go in, but […]
Excellent piece today by Danny Sullivan describing the different Google update types and Panda. Combining Danny’s post and some other posts, here’s a quick summary: Index updates: Once upon a time, Google updated their index about once a month, then with “everflux” they began refreshing their index pretty much daily, and now with Caffeine Google […]
As Aaron Wall from SEO Book demonstrated, Google’s algorithm changes change the course of the Web. Aaron took the negative approach by focusing on Collateral Damage, but there are certainly upsides as well as site owners develop their sites to succeed within the Google ecosystem. Panda is likely to cause the following shifts in how the web […]