Another great conference! Here were the best lines and lessons: Best ideas Merry Morud On Facebook you can edit the headlines on articles you post. So I changed the headline on the SMX Israel article to “SMX Israel welcomes Merry Morud.” My family doesn’t get how this stuff works, so they just think I’m awesome. Merry […]
John Mueller finished off a great SMX Israel with a strong keynote. Google is getting more personal with SEOs. We’re reaching out to webmasters. We know what it’s like when you guys try to get webmaster to make changes. We don’t always reach them the webmasters. Make sure that in Webmaster Tools you set an […]
SMX Israel nears its end with some of the best SEOs giving their best tips. Eli Feldblum 1. Brand name + coupon is one of the most frequent keywords for most brands. So put up a coupons page. You don’t even need coupons. See Zappos’ coupon page. [Unless you’re a Zappos, I’d be a little […]
This session was titled Big Content Strategies. I thought that meant if you have millions of pages how do you get them to rank well. Apparently what they meant was Awesome Content Strategies. Which was cool. Aaron Friedman Let the creativity flow. Have brainstorming sessions. Beer helps. I think Google took keyword data away because people […]
Ari Nahmani and Tom Harari shared their link building ideas at SMX Israel. Ari Nahmani New age link building. 15 minutes, 100 slides. So this will be quick. [Slides are here] I’m usually not nervous, but this time my wife is here. The web is no longer the great equalizer. Once upon a time a decent […]
Barry Schwartz gave the SMX Israel keynote about 2013 search highlights, and what’s coming in 2014. Biggest changes of 2013 Hummingbird flew under the radar at first. Nobody even knew about it until Google announced it a few weeks later, but it’s changing the search landscape. Google is now much better at divining the intent […]
In the 90s businesses had to get their computer networks to know all of the information that was in their paper documents. They even had to teach those computers how to talk to other companies’ computers. It was a lot of work, and there were a lot of missteps, but the information revolution really did […]
Lot of great lessons from KahenaCon. Here were the best: Best lines Aaron Friedman: I have these companies paying me a ton of money and I say can you change this title tag and they’re like No. SEO is a support role for everyone else. That’s how you need to look at it. Whatever you […]
Anybody remember Google’s first April Fool’s joke? I’ll get to that in a second. Quick hint is Steven Levy’s observation that the real Google April Fool’s joke was that “even the scariest plans that Google joked about were the kind of thing that Google’s leaders actually dreamed about.” Google is obsessed with artificial intelligence. Giving […]
Best lines and lessons Roi Ben Ami: Females always win. [Discussing A/B test results regarding male vs female faces on landing pages] Successful landing pages help the user paint the picture of what happens after the conversion. Uri Breitman: If you delete a site, you have to shift delete it. You can’t redirect its pages […]