Best lines and lessons Roi Ben Ami: Females always win. [Discussing A/B test results regarding male vs female faces on landing pages] Successful landing pages help the user paint the picture of what happens after the conversion. Uri Breitman: If you delete a site, you have to shift delete it. You can’t redirect its pages […]
It’s been a year since Schema.org, a joint alliance between Google, Microsoft, and Yahoo, provided a common foundation for sites to provide microdata and enhance rich snippets. We’ve also had Google’s rel=author tag enabling content sites to help identify their authors on the site and across the web. Beyond these, other meta tags have either […]
Not heard at SMX: Hey, who is doing Google’s SMX keynote this year? Back in the 80s some satire show spoofed the old Energizer bunny commercials (anybody remember those?). They had Ronald Reagan as the Energizer bunny and the Soviet leaders Brezhnev, Chernenko, and Andropov in turn came and disappeared. That’s what the SMX Advanced […]
SMX Advanced was fantastic! Here’s the best from the conference: Best Lines & Lessons: Rhea Drysdale: Why am I qualified to talk about tools? I’ve built some. I’ve bought some. And I’ve dated some. Matt Cutts: If you’re buying or selling links and you think you’re being so careful that nobody could ever find out? […]
And now, the moment we’ve all been waiting for, the highlight of the search year … the Matt & Danny show, aka You & A with Matt Cutts. Matt McGee: I know you’re all waiting for Matt Cutts. I just got a text from him. Says he’s running late, got caught up at the black […]
The room is packed for Hardcore SEO & Social Power Tools Bruce Clay is giving the sponsored mention. We’ve been around since 1996. Before Google. Anybody here remember 1996? Moderator: Monica Wright, Social Media Editor, Search Engine Land and Marketing Land (@monicawright) Q&A Moderator: Vince Blackham, Director of Social Media, 97th Floor (@vinceblackham) Speakers: Rhea Drysdale, CEO, Outspoken […]
Session highlights Session highlights from SMX Advanced 2012 authority & link building session. Casie Gillette: Get a little wild & crazy. They rebranded to grasshopper. Nobody cares. They Fed-Exed chocolate covered grasshoppers with a link to a video to 500 influencers. Got 200+ news stories. 900K YouTube views. Great links. The most frequently used word […]
Duane Forrester does the sponsored minute and pledges an amazing session tomorrow. And we’re about to get started. See Tweets at #smx #12A for more from this session. Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land (@dannysullivan) Q&A Moderator: Mark Munroe, Senior Director, SEO, Reply (@markemunroe) Speakers: Rhea Drysdale, CEO, Outspoken Media, Inc. (@rhea) Aaron Friedman, SEO Manager, […]
SMX Advanced is underway! I’ll be mostly attending the SEO track, but this morning I’m waking up with Weintraub and friends. Here’s the lineup. Moderator: Greg Finn, Chief Marketing Officer, Cypress North (@gregfinn) Speakers: Monique Pouget, Director of Content Marketing, Thunder SEO (@moniquethegeek) Marty Weintraub, CEO, aimClear (@aimclear) Brent Csutoras, Social Media Consultant / Entrepreneur, Kairay […]
I love the SMX search conferences. They’re fun, they’re informative, and I get to spend time with people that I really like. Here’s what I’m most looking forward to: You&A with Matt Cutts 5:00 – 6:00 PM Tuesday The Matt Cutts / Danny Sullivan one on one is the most fun and informative session of […]