Recent reports of quality content’s death have been greatly exaggerated. The importance of quality content is going to increase, not decrease. If Answers.com (where I work) and Demand Media succeed, it will be because we succeeded in following Wikipedia’s model and creating high quality content that matches what users are looking for. What content does […]
Rand Fishkin started a nice debate when he attacked the old canard “For SEO: Design for Users not Search Engines.” Rand blasted that as terrible advice. Search Engine Land attacked this twice: Danny Sullivan took Rand on in the comments section, and Jill Whalen blasted him in her weekly column, saying that Rand’s piece “could […]
I enjoy reading Seth Godin and Lisa Barone so I found their recent smackdown compelling. For anybody who missed it: Godin launched Brands in Public where he puts up a page for each brand highlighting what’s being said about them on the web. To gain control of your company’s page you can pay Godin $400 […]
YOUMoz just published a post I wrote a month ago The Zeroth Law of Writing for SEO. YOUMoz is the Guest Post section of SEOMoz, a leading SEO site started by Rand Fishkin (disclosure: who has done some consulting for us). Got to hand it to them, they’ve really nailed this UGC angle. They have […]
Think you’re a good manager? Now imagine that many of the people who are building your site don’t even work for you. You can’t tell them what to do. They don’t rely on you for their jobs or paychecks. They owe you nothing, and your business is to help them create. It shouldn’t be surprising […]
Yesterday saw Wikia Search surrender to Google, and Encarta surrender to Wikipedia. Well, a few days ago, Jimmy Wales insisted in an imediaconnection article (Jimmy Wales: Why the recession won’t kill digital media) that they were moving full steam ahead on Wikia Search “I have my team focused on the front end, working on the […]