Going through my notes from SMX Toronto I was struck by a few recurring themes, brought up by different speakers at different panels: 1. Focus on Outcomes Avinash said it in his initial keynote. Tamera repeated it nicely later when she talked about how people new to social media ask “How can I get this […]
And now, we reach the end … SMX Toronto concludes with Next Generation Agency: Search, Social, Viral, Mobile and Analytics Moderator: Jeff Quipp, Search Engine People Speakers: Warren Raisch, Digitaria Ross Jenkins, Rapp Worldwide (@madison_metrix) Paul Kraemer, Digital Cement Glad to hear Warren Raisch starting, loved his last session. The invisible children story: Case Study […]
Next to last session at SMX Toronto: Optimizing Video: On Site and On YouTube Manny Rivas from aimClear (hey, where’s Marty?). OK, this guy looks funny too. Doing a good job of engaging a very tired audience. What’s your objective. Traffic? Monetization? Views and reach? Views & reach is where it’s at. Why post on […]
OK, we’re coming back from lunch at SMX Toronto for Mobile Search. Moderator: Sionne Roberts, General Manager, Visability (A division of IT World Canada) (@SionneRoberts) Speakers: Christopher Berry, (@cjpberry) [Last minute replacement] Warren Raisch, Digitaria Marcus Anderson, Broadplay Sionne: “We’re going to be discussing a tsunami of information. That’s from the session description. I don’t […]
Live-ish from SMX Toronto it’s Search and Social Media: Insight and Inspiration Moderator: Alexa Clark, CheapEats (@alexaclark) Speakers: Leona Hobbs, Social Media Group (@flackadelic) Tamera Kremer, teehan+lax (@tamera) Ilya Grigorik, PostRank Inc (@igrigorik) Jeff Quipp, Search Engine People (@jquipp) Jeff Quipp: The most inspiring thing for me with respect to Search & Social is how […]
Live-ish from SMX Toronto it’s What is Search Analytics and Why Should I Care? Moderator: Caleb Whitmore, Analytics Pros Speakers: Marko Hurst, MDH Studios Alan K’necht, K’nechtology Anil Batra, POP They start with self-intros. Marko has a book coming out on online search analytics. Anil is VP of Search & Analytics at POP. Trying to […]
OK, continuing live-ish coverage of SMX Toronto. Moderator: Gillian Muessig, SEOMoz.org Speakers: Jeff Lancaster, Outrider Canada Rob Garner, iCrossing Larry Bailin, Single Throw Gillian presents on how search is changing, then asks the panel some questions. Search is changing … Search is changing, but it’s not going anywhere. There are more options now: Mobile market […]
Well, I’ve been studying Lisa, Barry, Virginia, and the other live bloggers, so when I saw they weren’t at SMX Toronto I figured I could give live blogging a try. Sadly, it’s even harder than I thought, which is why I’m publishing this at 6 AM the next morning. Think of it like watching the […]
comScore’s Bryan Segal delivered SMX Toronto‘s second session, with some comScore search industry insights. My main take-away from his talk: Paid Search opportunities will get more exciting, just as Organic Search did (video, etc.), and this will cause a rise in Branding Advertisements through search, lifting the industry. Canadian Search distribution: Google: 81% Bing 4.5% […]
Wow, this was the last session of the day at SMX Toronto, and I think all our heads were spinning, mostly from the rapid presentation of so many fascinating tools. Joshua Dreller Fuor Digital‘s Joshua Dreller went first: Google Search Based Keyword Tool Google’s already telling you this is a relevant page, so you’ll get […]