The Pet What?

Founder of The Pet Wiki!
Founder of The Pet Wiki!

When I started this whole endevor and became an entrepreur a few months ago, I got off to a great start. People thought that I was so cool, going from a secure job to something unknown. My good friends still do (Thanks guys!)

I’m at PubCon in Las Vegas this week – it’s one of the premiere SEO conferences. I’m here to learn how to make The Pet Wiki more search friendly. Makes sense, right? Things on the interent change all the time, and it’s important that I stay up on the trends. So far, so good. I was at the training day yesterday, and have already picked up some good pointers.

It’s been a learning experience in another way too. This is the first conference that I’ve been to since the big switch. I used to be Director of Content at When I would mention that in previous conferences, I would automatically get respect. Now, when I say that I work for The Pet Wiki, it’s almost like I’m getting a pat on the head from people and a “That’s nice dear, pass the gravy.”

I still have the 10 years of experience in my field. I have taken that knowledge and I’m doing something that I find way more fun than anything that I’ve ever done before.

Pam Slim warned me about all this. Well she didn’t actually say it to me, she kind of broadcasted it to the world in her book, Escape From Cubicle Nation. It was much easier to think that I was uber-important when I worked for a big name company, but the problem was that I was not happy with what I was doing.

That’s all changed. I love what I do. Every success that I have is mine. I have moved outside of the buracracy and I can actually do the work that I am really good at. (In case you haven’t figured it out yet, I have a huge ego, which I believe is very, very important! 🙂

So I’ll take whatever people have to offer. I’m here at PubCon to learn to make my site better. If I can do some networking, great. If not, that’s also OK. I’m going to enjoy every minute. After all it is Vegas baby!