Lisa Barone may be my favorite blogger, so it was great finally getting a chance to hear her speak. And we’re underway. Want to discuss the power of being strategically authentic instead of letting it all hang out. She’s the co-founder and Chief Branding Officer of Outspoken Media. Thinks of herself as a corporate blog […]
In Bad Advice Yelled Loudly Is Still Bad Advice Lisa Barone took on Forrester and AdAge’s call for most businesses to wait before spending resources on FourSquare and its competitors: “I’m not going to lie, it seems absolutely ridiculous to me that anyone in this space would advise marketers take a “sit and wait” approach to […]
I just found an interesting reason why some people want to believe that Facebook will replace Google. With Google you have to decide what you’re looking for, and with Facebook interesting things come to you. There’s a fantasy that technology will free us from having to think, and decide, to be disciplined. “Most of the […]
… top SEO Smackdowns of 2009 … the countdown continues … #2. Barone v Scoble: The year SEO isn’t important anymore? The provocation: “SEO is getting dramatically less important and that SEM should be renamed to “OM” for “Online Marketing” since small businesses need to take a much more holistic approach to marketing than just […]
Tis the season to let other people deal with peace on earth and goodwill towards man. I’ll stick to what interests me: conflicts & sarcasm. Counting down the top SEO smackdowns of 2009: #5. Barone v Godin: Brandjacking? The provocation: “Squidoo has built several hundred pages, each one about a major brand. More are on […]
I enjoy reading Seth Godin and Lisa Barone so I found their recent smackdown compelling. For anybody who missed it: Godin launched Brands in Public where he puts up a page for each brand highlighting what’s being said about them on the web. To gain control of your company’s page you can pay Godin $400 […]