link building

Why You Should Still Buy Links

Why You Should Still Buy Links

I was on a panel at an SEO conference. An audience member asked “So I shouldn’t buy links?” The panel’s clear answer was no. But somehow unanimous answers make me wonder if we’re giving the full truth. We weren’t. You should buy links. Just do it right. Panda and Penguin took practices that made sense […]

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Authority Building Versus Link Building In A Search Meets Social World

Session highlights Session highlights from SMX Advanced 2012 authority & link building session. Casie Gillette: Get a little wild & crazy. They rebranded to grasshopper. Nobody cares. They Fed-Exed chocolate covered grasshoppers with a link to a video to 500 influencers. Got 200+ news stories. 900K YouTube views. Great links. The most frequently used word […]

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Best of Link Building Tips

Best of Link Building Tips

Here are the best link building tips I’ve heard and read: Writing Content That Attracts Links Lists: 10 easy tips for … Top 10 myths about … Top [category] Experts (Aaron Wall & Andy Hagans, 101 Ways to Build Link Popularity) (But don’t do Best Of. That’s my thing ). Ego-Stroking: Write about, and link […]

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Link Building Strategies and Ranking Tactics

Link Building Strategies and Ranking Tactics

Great SMX Toronto session with Dawn Wentzell, Shalom Issenberg, and Christina Keffer, with Gillian Muessig moderating. Writing content that gets links naturally Dawn goes first, with great suggestions about writing content that attracts links. The common theme is to do a little legwork, go back to the fundamental ideas of good journalism, and you’ll be […]

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