Michael Stelzner, of Social Media Examiner gave the Creating Buzz with Social Meeting Contests session at the Social Media Success Summit (SMSS). They recently had a contest for free entrance to the SMSS, so he was able to tell all about the tricks and how to run a contest. The main reasons that Micheal says to run the contest […]
Ann Handley gave the 5 Social Media Case Studies Worth Close Examination session at the Social Media Success Summit. She took interesting case studies that are less well known. What she was looking for were fresh ideas that set social marketing campaigns apart. Each one of these campaigns shows at least one of the following: Friendliness – being […]
Tristan Walker of Foursquare and Andrew Mason of Groupon gave a panel session on How to Bring Raving Customers Repeatedly to Your Local Business, at the Social Media Success Summit. The session was moderated by Rob Birgfeld of SmartBrief. They spoke about how it’s important for local businesses to bring local traffic to stores. These new services are designed to […]
I’ve already started working on creating a YouTube channel for The Pet Wiki. It’s not much, but it’s a start. I’ve added a bunch of videos that look more like home movies that anything else. After hearing 3 Reasons You Need a YouTube Marketing Strategy (and Tips to Help You Generate Results) from Greg Jarboe, it’s a no-brainer. […]
The Social Media Success Summit panel discussion on How Big Businesses Are Leveraging the Power of Social Media was very insightful. I know that I’m not there yet, but I’d like to think that I will eventually have to deal with multiple communities, and everything that comes with it. The panelists were Marla Erwin from Whole Foods (the biggest retailer […]
The Social Media Success Summit featured a great session by Lewis Howes, Getting the Most Out of LinkedIn: The Business Social Network. I’ve been on LinkedIn forever, but I learned a lot. Lewis argues that LinkedIn is the most powerful social network. I’m not sure if I agree with him, but he made some very compelling arguments. Here are my take-aways […]