Brainfluence: Persuading with Neuromarketing

Probably the biggest advantage of speaking at conferences is that it helps you establish stronger relationships with the other speakers. A side benefit this time was that Roger Dooley handed me his new book Brainfluence: 100 ways to persuade and convince consumers with neuromarketing. Some of the highlights: Time “wants” vs. “shoulds.” When most of […]

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