Greg Jarboe on YouTube Marketing Strategy

I’ve already started working on creating a YouTube channel for The Pet Wiki. It’s not much, but it’s a start. I’ve added a bunch of videos that look more like home movies that anything else. After hearing 3 Reasons You Need a YouTube Marketing Strategy (and Tips to Help You Generate Results) from Greg Jarboe, it’s a no-brainer.

• 24 hours of video uploaded evey minute
• More people are watching video content online than are going to social networks
• Average video gets 100 views
• Front end load – listen to first 10 sec
• YouTube search is different than google search – it uses a different algorithm. YouTube has its own keyword tool
• Make sure to create a transcript of your video to make it more searchable, and add detailed tags
• You need to be compelling in the first few seconds
• The YouTube blog, Creators Corner, has a lot of great tips
• You should look at the stats on when people bail out to find out how to make your video content more compelling
• Allow videos to be embedded in blogs – each view is counted and it helps in video rating
• Promote your video. You can even embed them in press releases

More from the Social Media Success Summit:

• Best of Social Media Success Summit Week 1
• 18 Tips for getting the Most Out of LinkedIn with Lewis Howes
• How Big Businesses are Leveraging the Power of Social Media with Whole Foods’ Marla Erwin, Best Buy’s John Bernier, and Home Depot’s Sarah Molinari
• How to Bring Raving Customers Repeatedly to Your Local Businesswith  Foursquare’s Tristan Walker and GroupOn’s Andrew Mason
• 5 Social Media Case Studies Worth Close Examination with Ann Handley
• Creating Buzz with Social Media Contests with Michael Stelzner