If you steal from one author it’s plagiarism; if you steal from many it’s research. ~ David Wiseman (@daw1975). Here’s a well-researched Best of SMX thanks largely to Rachel Slovin (@rachslov), @CharlieKalech, @SaraBCole, Ari Roth (@ARoth26), @JakeMaslow, Nadine Wildmann (@meeplecom), @ShlomoWiesen, Ben Heligman (@BHeligman), @YairHyman, Eli Feldblum (@Feldbum), @OneTiredEma & Ephraim Gopin (@fundraisinisfun). Gary Illyes (from […]
Great video marketing lessons from Mashable Social Media Day in Jerusalem last week. Here were the best: People want to feel connected. Personal video makes people feel less isolated. People want to see people like themselves. Create content that is personal. Video can inform and entertain like no other medium. It’s more about engagement than […]
Everything is different in Jerusalem. Temech’s 6th annual conference for entrepreneurs, for example, is geared to religious Jewish women. No men allowed. The conference is a mixture of divrei Torah, which I’d call life lessons from the Torah, and practical business lessons that can help you advance. Even the divrei Torah are focused on how to succeed in […]
John Mueller finished off a great SMX Israel with a strong keynote. Google is getting more personal with SEOs. We’re reaching out to webmasters. We know what it’s like when you guys try to get webmaster to make changes. We don’t always reach them the webmasters. Make sure that in Webmaster Tools you set an […]
John Mueller of Google & Miriam Schwab of illuminea presented their tips for optimizing mobile. John Mueller John led off: Use your smartphone & tablet like the next generation will. Don’t wait with your mobile strategy. The mobile future is here. Use Google Webmaster Tools to see how people are using it. Watch out for common & critical mistakes. […]
SMX Israel nears its end with some of the best SEOs giving their best tips. Eli Feldblum 1. Brand name + coupon is one of the most frequent keywords for most brands. So put up a coupons page. You don’t even need coupons. See Zappos’ coupon page. [Unless you’re a Zappos, I’d be a little […]
Ari Nahmani and Tom Harari shared their link building ideas at SMX Israel. Ari Nahmani New age link building. 15 minutes, 100 slides. So this will be quick. [Slides are here] I’m usually not nervous, but this time my wife is here. The web is no longer the great equalizer. Once upon a time a decent […]
In the 90s businesses had to get their computer networks to know all of the information that was in their paper documents. They even had to teach those computers how to talk to other companies’ computers. It was a lot of work, and there were a lot of missteps, but the information revolution really did […]
Lot of great lessons from KahenaCon. Here were the best: Best lines Aaron Friedman: I have these companies paying me a ton of money and I say can you change this title tag and they’re like No. SEO is a support role for everyone else. That’s how you need to look at it. Whatever you […]
Was privileged to hear user experience expert Jared Spool. Here’s the best of what he said: Best lessons Compared best and worst UX companies. The best had three characteristics: Shared vision of what the experience would be like in 5 years Everybody had spent at least 2 hours watching people use the product during the […]