It’s been a year since Schema.org, a joint alliance between Google, Microsoft, and Yahoo, provided a common foundation for sites to provide microdata and enhance rich snippets. We’ve also had Google’s rel=author tag enabling content sites to help identify their authors on the site and across the web. Beyond these, other meta tags have either gained prominence or become less important. This session looks at how to get the most out of these opportunities.
For more on this session, search Twitter hashtags #smx #21A
Q&A Moderator:… Continue reading
Not heard at SMX: Hey, who is doing Google’s SMX keynote this year?
Back in the 80s some satire show spoofed the old Energizer bunny commercials (anybody remember those?). They had Ronald Reagan as the Energizer bunny and the Soviet leaders Brezhnev, Chernenko, and Andropov in turn came and disappeared. That’s what the SMX Advanced keynotes have been like. 6 years, 6 different Microsoft reps for the keynote.
If you’re keeping score at home, it was:
- 2007: Satya Nadella
- 2008: Kevin Johnson
- 2009: Qi Lu
- 2010: Yusuf Mehdi
- 2011: Stephen Weitz
For the record, I thought Mehdi was… Continue reading
- Rhea Drysdale: Why am I qualified to talk about tools? I’ve built some. I’ve bought some. And I’ve dated some.
- Matt Cutts: If you’re buying or selling links and you think you’re being so careful that nobody could ever find out? Remember that the person you’re buying from may not always be as careful.
- Casie Gillette: Build relationships with the press. It’s easier than you think [and than it ever was before] thanks to tools like Twitter and HARO.
- Matt McGee: I… Continue reading
And now, the moment we’ve all been waiting for, the highlight of the search year … the Matt & Danny show, aka You & A with Matt Cutts.
Matt McGee: I know you’re all waiting for Matt Cutts. I just got a text from him. Says he’s running late, got caught up at the black and white animal exhibit at the Seattle zoo. I don’t know how he got my number. I never gave it to him. He does work at Google, but how would he get my number?
Starts with the recent video compilation of Matt Cutts webmaster… Continue reading
The room is packed for Hardcore SEO & Social Power Tools
Bruce Clay is giving the sponsored mention. We’ve been around since 1996. Before Google. Anybody here remember 1996?
For more on this session search #smx… Continue reading