SMX

Schema & Authorship

It’s been a year since Schema.org, a joint alliance between Google, Microsoft, and Yahoo, provided a common foundation for sites to provide microdata and enhance rich snippets. We’ve also had Google’s rel=author tag enabling content sites to help identify their authors on the site and across the web. Beyond these, other meta tags have either(…)

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Best of SMX Advanced 2012

Best of SMX Advanced 2012

SMX Advanced was fantastic! Here’s the best from the conference: Best Lines & Lessons: Rhea Drysdale: Why am I qualified to talk about tools? I’ve built some. I’ve bought some. And I’ve dated some. Matt Cutts: If you’re buying or selling links and you think you’re being so careful that nobody could ever find out?(…)

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Hardcore SEO & Social Power Tools

The room is packed for Hardcore SEO & Social Power Tools Bruce Clay is giving the sponsored mention. We’ve been around since 1996. Before Google. Anybody here remember 1996? Moderator: Monica Wright, Social Media Editor, Search Engine Land and Marketing Land (@monicawright) Q&A Moderator: Vince Blackham, Director of Social Media, 97th Floor (@vinceblackham) Speakers: Rhea Drysdale, CEO, Outspoken(…)

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Authority Building Versus Link Building In A Search Meets Social World

Session highlights Session highlights from SMX Advanced 2012 authority & link building session. Casie Gillette: Get a little wild & crazy. They rebranded to grasshopper. Nobody cares. They Fed-Exed chocolate covered grasshoppers with a link to a video to 500 influencers. Got 200+ news stories. 900K YouTube views. Great links. The most frequently used word(…)

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Surviving Personalization With Bing & Google

Duane Forrester does the sponsored minute and pledges an amazing session tomorrow. And we’re about to get started. See Tweets at #smx #12A for more from this session. Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land (@dannysullivan) Q&A Moderator: Mark Munroe, Senior Director, SEO, Reply (@markemunroe) Speakers: Rhea Drysdale, CEO, Outspoken Media, Inc. (@rhea) Aaron Friedman, SEO Manager,(…)

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Hardcore Social Tactics: Waking up with Weintraub

SMX Advanced is underway! I’ll be mostly attending the SEO track, but this morning I’m waking up with Weintraub and friends. Here’s the lineup. Moderator: Greg Finn, Chief Marketing Officer, Cypress North (@gregfinn) Speakers: Monique Pouget, Director of Content Marketing, Thunder SEO (@moniquethegeek) Marty Weintraub, CEO, aimClear (@aimclear) Brent Csutoras, Social Media Consultant / Entrepreneur, Kairay(…)

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SMX Advanced Preview

SMX Advanced Preview

I love the SMX search conferences. They’re fun, they’re informative, and I get to spend time with people that I really like. Here’s what I’m most looking forward to: You&A with Matt Cutts 5:00 – 6:00 PM Tuesday The Matt Cutts / Danny Sullivan one on one is the most fun and informative session of(…)

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