Packed room for SEO in 2011 here at SMX London. Delayed start due to technical difficulties. What’s not working? The microphone. Fixed. We’re on. Mikkel deMib Svendsen leads it off. Best SEO Strategy ever: optimize for users, not engines. In the 90s algos were simple, indexes were small, only on-site factors, and easy to reverse […]
SMX Toronto was excellent. Here’s the best of the best: Best Lines & Lessons Bruce Clay: In the future we’re going to have to analyze the analytics and not just report it (hat tip: @saffyre9) Dawn Wentzell: If you’re looking to convince your CEO not to use Flash, just tell him it won’t work on […]
I’ve mentioned before that the Danny Sullivan – Matt Cutts conversations are my favorite parts of search conferences. In this case, it was also a chance to watch a potentially significant search & social feature get hatched. Matt had used the forum to announce the launch of Google’s “block this site” feature on their search […]
Wow, what a conference. Great sessions, great smackdowns, and Matt Cutts is not the most mentioned person (this time that honor goes to Charlie Sheen). Here’s the Best of the Best. Best Lines: Todd Nemet [Showing log files] Look at this, Google makes their crawlers work on Christmas. So much for Don’t be evil. Oh, don’t […]
[Dear reader: A funny thing happened with this post. I wrote it to show how it’s OK for eHow’s page to rank on “how to pour a glass of water” since it will only be found by people searching for that information. But then I was surprised to get a lot of search traffic to […]
5 minutes after the scheduled start time I looked out into the crowd and saw about 20 people and thought “Oh great.” But when I looked up twenty minutes later it was Standing Room Only. I’m told 450 people attended. Nice. Lunch was great, wireless was up and down, crowd was good, speakers were very […]
Also see: Best of SMX East 2011 SMX East was great. Here was the best of the best: Best lines: Tom Petryshen: One of the best ways to motivate people is fear. But if you can’t do that you can try things like focus and discipline. Geoff Donaker (Yelp CEO): With whom do we compete? Everybody […]
Here’s the essence of my SMX East presentation on Community-Generated Content & Search Traffic: Search Traffic What kind of content gets search traffic? “Quality” content? Content where an SEO expert optimized the titles and meta-tags and sprinkled the right keywords? Content that gets links? Sure, that helps, but it’s not where it starts. Consider the […]
SMX Advanced was fantastic! Here’s the best of the best: Best Lessons: Matt Cutts: To the best of my knowledge Bounce Rate is not used in WebRankings Google tries to break up words in a domain name, even when there are no hyphens. Regarding MayDayupdate: Matt Cutts: MayDay is largely Google knocking out pages that […]
This is the presentation I’m giving at SMX Advanced 2010. With 2 of the livebloggers that were scheduled to cover this presentation out sick (feel better Lisa and Virginia), I figured I’d cover it myself. Don’t worry, I’ll be objective 🙂 The presentation’s goal: that in 10 minutes the listeners will have thought up some […]