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December 7, 2011

Teddy Roosevelt’s Citizenship in a Republic

Gil / 9 Comments / Management / Teddy Roosevelt /

This post is a bit off topic, but as the President invokes Theodore Roosevelt, I’d like to take some quotes from my favorite TR speech, which somehow hasn’t lost any resonance in a hundred years.   In the Arena Teddy’s speech at the Sorbonne in Paris is most recognized for the much cited In the […]

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UGC: Starting and Scaling
December 6, 2011

UGC: Starting and Scaling

Gil / 3 Comments / UGC Sites / Product Management, UGC Sites /

[This post is part of a 4 part series on the key tensions in growing a high quality community-generated content site. It was presented at PubCon, Las Vegas, 2011.] Growing a community is like rocket science Growing a community is like rocket science. It takes an enormous amount of energy per mile to get off […]

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Brainfluence
November 29, 2011

Brainfluence: Persuading with Neuromarketing

Gil / 0 Comments / Product Management, Uncategorized / Brainfluence, marketing, Roger Dooley /

Probably the biggest advantage of speaking at conferences is that it helps you establish stronger relationships with the other speakers. A side benefit this time was that Roger Dooley handed me his new book Brainfluence: 100 ways to persuade and convince consumers with neuromarketing. Some of the highlights: Time “wants” vs. “shoulds.” When most of […]

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UGC: Tribal Elders and Noobs
November 28, 2011

UGC: Tribal Elders and Noobs

Gil / 1 Comment / UGC Sites / Product Management, UGC Sites /

[This post is part of a 4 part series on the key tensions in growing a high quality community-generated content site. It was presented at PubCon, Las Vegas, 2011.] “Given that you have worked on this tool … I believe you should recuse yourself of any discussion of this feature.” Wikipedia user suggesting WikiMedia product […]

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The Pet Wiki On Google Plus
November 24, 2011

Getting Into Google Plus Business Pages

Rena / 2 Comments / SEO, Social Media / business pages, Google, Social Media /

There’s so much social media going around that it’s hard to know which trends are worth spending your time on and which ones will fade away before you can say Google Wave. (I just got my good-bye to Google Wave letter this morning). Google+ is taking the world by storm, and this one looks like […]

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Steve Job
November 21, 2011

Worshiping Steve Jobs’ Depravity

Gil / 5 Comments / Management / Management, Steve Jobs, Thriving on Failure /

“I’m not a jerk like Jobs was. Which is the biggest reason why I’m just a moderately successful business guy, and not a super billionaire.” Gene Marks, Forbes, Steve Jobs Was a Jerk, Good for Him, October 10, 2011 “Gene might have hit a nerve among managers who haven’t found themselves and are willing to […]

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Best of PubCon
November 10, 2011

Best of PubCon 2011

Gil / 6 Comments / Best of, SEO / Best of, conferences, PubCon, SEO /

PubCon was great. Here’s the best of the best: Best Lines William Leake:  23% of adults have cursed at their phone after a bad experience with a mobile site. What if they put siri on? What if it curses at us better than we curse at it? Dan Zarella: All these takeaways are under 140 […]

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Managing Greatness
November 9, 2011

Managing Greatness

Rena / 2 Comments / entrepreneurship / Managing Greatness /

Check it out. I’ve started a company called Managing Greatness. Well, my husband, Gil, officially started the company. We’re doing all the things I’ve been doing until now, but we’re going to be doing it better now cause there’s both of us. We help people develop a web strategy, analyze sites to promote better SEO and […]

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Lisa Barone at BlogWorld
November 4, 2011

Lisa Barone: Creating Your Blogging Superhero

Gil / 0 Comments / Blogging / Blogging, BlogWorld, Lisa Barone, Thriving on Failure /

Lisa Barone may be my favorite blogger, so it was great finally getting a chance to hear her speak. And we’re underway. Want to discuss the power of being strategically authentic instead of letting it all hang out. She’s the co-founder and Chief Branding Officer of Outspoken Media. Thinks of herself as a corporate blog […]

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Darren Rowse
November 4, 2011

Darren Rowse: Blogging from the Heart but Smart

Gil / 2 Comments / Blogging, conferences / Blogging, BlogWorld, Darren Rowse /

I’ve been enjoying ProBlogger for a while so it was great to hear him in person at BlogWorld. Here’s the essence of his talk. I’d like to start with an experiment. Find a person next to you that you don’t know and ask them why they started blogging. [Think about your answer, I’ll wait.] I […]

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