Also see: Best of SMX East 2011 SMX East was great. Here was the best of the best: Best lines: Tom Petryshen: One of the best ways to motivate people is fear. But if you can’t do that you can try things like focus and discipline. Geoff Donaker (Yelp CEO): With whom do we compete? Everybody […]
Here’s the essence of my SMX East presentation on Community-Generated Content & Search Traffic: Search Traffic What kind of content gets search traffic? “Quality” content? Content where an SEO expert optimized the titles and meta-tags and sprinkled the right keywords? Content that gets links? Sure, that helps, but it’s not where it starts. Consider the […]
It seems that every search conference I attend Microsoft has a new guy representing them. And except when they sent Ballmer they’ve generally failed. Last year’s PubCon ended with a smackdown between the search engines, and Google’s Matt Cutts looked like he was sitting in his living room entertaining his guests while the Bing rep […]
SMX Advanced was fantastic! Here’s the best of the best: Best Lessons: Matt Cutts: To the best of my knowledge Bounce Rate is not used in WebRankings Google tries to break up words in a domain name, even when there are no hyphens. Regarding MayDayupdate: Matt Cutts: MayDay is largely Google knocking out pages that […]
This is the presentation I’m giving at SMX Advanced 2010. With 2 of the livebloggers that were scheduled to cover this presentation out sick (feel better Lisa and Virginia), I figured I’d cover it myself. Don’t worry, I’ll be objective 🙂 The presentation’s goal: that in 10 minutes the listeners will have thought up some […]
Going through my notes from SMX Toronto I was struck by a few recurring themes, brought up by different speakers at different panels: 1. Focus on Outcomes Avinash said it in his initial keynote. Tamera repeated it nicely later when she talked about how people new to social media ask “How can I get this […]
And now, we reach the end … SMX Toronto concludes with Next Generation Agency: Search, Social, Viral, Mobile and Analytics Moderator: Jeff Quipp, Search Engine People Speakers: Warren Raisch, Digitaria Ross Jenkins, Rapp Worldwide (@madison_metrix) Paul Kraemer, Digital Cement Glad to hear Warren Raisch starting, loved his last session. The invisible children story: Case Study […]
Next to last session at SMX Toronto: Optimizing Video: On Site and On YouTube Manny Rivas from aimClear (hey, where’s Marty?). OK, this guy looks funny too. Doing a good job of engaging a very tired audience. What’s your objective. Traffic? Monetization? Views and reach? Views & reach is where it’s at. Why post on […]
OK, after a break, we’re back at SMX Toronto with Personalized Search: Times they are a Changing…Yeah, but when? David Dalka moderating. Rob Garner leads off. Personalization is a significant shift from objective results to subjective results. It impacts paid, natural and feed submissions. You can add &pws=0 to turn off personalized search for that […]
OK, we’re coming back from lunch at SMX Toronto for Mobile Search. Moderator: Sionne Roberts, General Manager, Visability (A division of IT World Canada) (@SionneRoberts) Speakers: Christopher Berry, (@cjpberry) [Last minute replacement] Warren Raisch, Digitaria Marcus Anderson, Broadplay Sionne: “We’re going to be discussing a tsunami of information. That’s from the session description. I don’t […]