Let’s consider 4 archetypes for SEOs. Snake-Oil Salesman The first is the snake-oil salesman. The memory that keeps coming back to me on this is the consultant who, at the end of our meeting when it was clear we weren’t hiring him, took a fatherly tone and said “whether or not you use us, you […]
Here are the best link building tips I’ve heard and read: Writing Content That Attracts Links Lists: 10 easy tips for … Top 10 myths about … Top [category] Experts (Aaron Wall & Andy Hagans, 101 Ways to Build Link Popularity) (But don’t do Best Of. That’s my thing 🙂 ). Ego-Stroking: Write about, and […]
I’m thrilled to announce that: I will continue working with Answers.com, helping to drive content strategy. I’ve been with Answers.com since the beginning and I’m really looking forward to helping the team take it to the next level. We can, and will, build the most trusted and comprehensive collection of answers on the web. I […]
I’m involved in running a bunch of Facebook fan pages. Facebook is great, but it has some annoying little idiosyncrasies that take a bit to get used to. One thing I’ve always found annoying is the way that Facebook automatically makes pages for your place of work. It doesn’t matter that your company has a […]
It was a very emotional day at Answers.com, as roughly 2/3 of the Jerusalem employees were let go. I was impressed by how people handled themselves. It was a day filled not with anger but with dark humor, nostalgia, friendship and support. TechCrunch covered this with Answers.com Gets Gutted By Its New Owner: Massive Layoffs, […]
” … the old South Indian Monkey Trap … depends on value rigidity for its effectiveness. The trap consists of a hollowed-out coconut chained to a stake. The coconut has some rice inside which can be grabbed through a small hole. The hole is big enough so that the monkey’s hand can go in, but […]
Excellent piece today by Danny Sullivan describing the different Google update types and Panda. Combining Danny’s post and some other posts, here’s a quick summary: Index updates: Once upon a time, Google updated their index about once a month, then with “everflux” they began refreshing their index pretty much daily, and now with Caffeine Google […]
Thanx to great Tweets, blog posts, and the incomparable Lisa Barone’s SMX coverage, here’s the Best of SMX Advanced 2011: Panda Matt Cutts: There’s a change coming related to scrapers outranking people for their own content that will be released soon. Panda is a site-based signal that will affect you based on where we think […]
We’ve already been on the buying end of acquisitions ranging from the wildly successful (WikiAnswers) to the unsuccessful (Brainboost) to the aborted (Dictionary.com). Being on the receiving end has exposed me to a very different series of enlightening experiences. We’re currently in Survivor Phase. The acquisition has been completed but the new organizational chart has […]
SMX London was great. Here’s the best of the best. Best Lines & Lessons David Burgess: [For Extreme Makeover SEO Edition had to get a site from unranked to page 1 in 3 months]: I was told if I couldn’t get the site ranking #1 I’d be sacked. So this is his first and last […]