Best of BlogWorld LA 2011
BlogWorld was awesome. Here’s the best of the best:
- There are these big changes going on in how people interact, and we’re in charge. Are your parents scared? They should be.
- Our top fear isn’t failure, it’s being blamed.
- … they’d stone me to death. And not in the good way.
Mari Smith: I’m a raging extrovert. I often don’t know what I’m thinking until after I say it.
Debba Haupert : If you haven’t failed in Social Media, you haven’t tried Social Media. Start conversations, see what gets people to talk.
- When people come up to me to mention a blog post that they remember, it’s never a post about shutter speed. It’s always a story that I told.
- Sometimes you can inspire people first and then inform them. I posted a slide show of inspirational pictures, and then a link to a tutorial about techniques. People clicked those links like crazy.
- I have not only ADHD but also ADOS. ADOS is Attention Deficit [gets distracted and points to imaginary object] Oh, Shiny.
- To let you know how good I am at Iron Man the really top people are sponsored by great health-oriented brands. I’m sponsored by candy companies.
- Ed Meese said MTV is killing America because it’s cutting their attention span to 3 minutes. Today I’d kill for an audience with a 3 minute attention span. Average attention span today is 2.6 to 3 seconds. Roughly 140 characters.
- I only have 2 modes on social. Off or on. If I have something to share, I put it out to 275,000 of my closest friends. [Back in 1999 Guy liked our product, GuruNet, and said he’d send out an e-mail to his “5,000 closest friends.” We laughed about him having such a large following. The number 275,000 today surprises us a lot less than 5,000 did 12 years. And that, in a nutshell, is the Social Media revolution.]
- I’m amazed that people are so skeptical about Google +. Especially the tech media, who are always saying things like “Sergey hasn’t posted a message in 36 minutes. They must have given up on Google +.”
- Traditional media can’t get new media, because their models are ALL tied to creating artificial scarcity. (hat tip: Eric Swayne)
- Every other new model (VHS, DVD, VOD) was additive to traditional media. This new channel is EROSIVE and a replacement. (hat tip: Eric Swayne)
- “Guy Kawasaki and Chris Brogan, two people who need no introduction.” Then she walked away. [Sadly the introducer also received no introduction so I don't have her name. If you have it, please let me know.]
- “Without further ado I’d like to introduce Mari Smith. Woo hoo!” [Mari Smith, introducing herself]
- Peter Shankman: I had 40 straight flights where I sat next to people who weighed 400 pounds or never showered. Then I sat next to Miss Texas. It was obviously her turn to have a shitty flight.
- Chris Brogan: When I was a teenager I saw Guy [Kawasaki] when he was evangelizing for the Mac. I told my dad “that’s what I want to do when I grow up.” Dad said “that’s the dumbest job idea I ever heard.”
Best Personal Touch:
- Lisa Barone: I think of myself as a corporate blog voice-giver. That’s my passion, giving corporate blogs a voice. As you probably know by now, I stutter. The fact that I stutter probably means that I understand the power of voice more than anyone else. I know what it’s like not to have one, I know what it’s like to have it taken away, I know what it’s like to have something to say and no way to say it, and I know what it’s like to get your voice back.
- Peter Shankman: Ends keynote by saying that if you’re doing it right, doing great work and living a great life are one and the same. And make sure to remember to live your life. Then shows a picture of himself proposing and announces his engagement.
- Debba Haupert: 47% of US population lives in Eastern Time Zone. Add in the Central Time Zone and you’re up to 80%.
- Shwen Gee: If people want credible info about illness, 73% trust people who actually have illness (right after docs/medical pros). (hat tip: @foodphilosophy)
- A slew of great stats from Technorati CEO Shana Higgins. (Full report here State of the Blogosphere 2011):
- 61% of bloggers are hobbyists, 13% professional part timers, 13% entrepreneurs, 8% corporate, 5% full time.
- Average annual salary for pros: $24K.
- 59% male, down from 64%.
- 51% US.
- 65% ages 18-44.
- Success metrics: The most, 61%, list Personal Satisfaction. Uniques: 55%, Comments: 46%. Backlinks and Shares each come in at 36%.
- #1 influence for most bloggers is other blogs.
Best Running Gag:
Peter Shankman often stopping to translate for the under-30 crowd:
- Radio – that’s like Pandora before the internet
- Books – that’s like a Kindle that doesn’t use batteries
- Rolodex – that’s like Outlook but with cards
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